Instagram Branded Content: Definition & Concept
Well, in general, Instagram-branded content is defined as the content posted on the platform showcasing/promoting the usage of a product/service from a particular brand as a part of a paid partnership or collaboration with the involved company.
The concept works well for brands and companies that have a major chunk of their target audience on Instagram. They can partner with influencers and creators, convincing them to collaborate and create content for the brand. However, Instagram has made it mandatory for the creators to tag the relevant brand or business partner when posting branded content while using a creator, personal, or business account.